Magic Ghassan Nawfal

VP of Strategic Sales at Gropek, leading AI-powered sales transformation across 34 countries.

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Full Interview

Amazing Song

Speaker Introduction

Interview Highlights

Automation Workflows

Sales Outreach Automation

HTTP Request Trigger

Google Sheets Node (Read Data)

Function Node (Personalize Message)

Email Node (Send Email)

Error Trigger

Slack Node (Error Notification)

HTTP Request Node (Log to CRM)

Google Sheets Node (Update Status)

Function Node (Quality Control)

SMS Node (Follow-up Reminder)

Automated outreach messages are sent to potential clients based on personalized data retrieved from Google Sheets. Reduces manual outreach efforts, ensures personalization, and mitigates the risk of errors in follow-ups.

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AI Coaching Feedback Loop

Webhook Trigger

Airtable Node (Fetch Coaching Data)

Function Node (Analyze Performance)

Slack Node (Send Feedback)

Email Node (Weekly Summary)

Google Sheets Node (Log Feedback)

Error Trigger

HTTP Request Node (Report to Management)

Function Node (Quality Control)

Push Notification Node (Instant Alerts)

Captures sales team performance data and automatically sends feedback based on analyses. Streamlines performance analysis, enhances timely feedback for coaching, and promotes continuous improvement among team members.

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Meeting Schedule Automation

Google Calendar Trigger

Google Sheets Node (Read Schedule)

Function Node (Check Conflicts)

Email Node (Send Invites)

Slack Node (Notify Team)

Error Trigger

Google Calendar Node (Create Event)

Function Node (Quality Control)

HTTP Request Node (Log to CRM)

Notion Node (Update Project Status)

Automatically schedules meetings based on team availability and sends invites. Eliminates manual scheduling conflicts and enhances team coordination.

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Customer Feedback Collection

Webhook Trigger

Typeform Node (Collect Responses)

Function Node (Analyze Feedback)

Google Sheets Node (Log Responses)

Email Node (Send Thank You)

Error Trigger

Slack Node (Notify Team)

Function Node (Quality Control)

HTTP Request Node (Update Product Team)

Push Notification Node (Instant Alerts)

Gathers customer feedback and logs it while notifying the team for immediate action. Improves customer engagement, ensures timely response to feedback, and efficiently tracks customer insights.

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Sales Analytics Reports

Webhook Trigger

CRM Node (Fetch Sales Data)

Function Node (Generate Insights)

Google Sheets Node (Create Report)

Email Node (Send Report)

Error Trigger

Slack Node (Notify Team)

Function Node (Quality Control)

HTTP Request Node (Upload to Storage)

Notion Node (Update Dashboard)

Automatically generates and distributes sales analytics reports. Saves time on report preparation, ensures data accuracy, and enhances distribution for team awareness.

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Lead Scoring Automation

Webhook Trigger

CRM Node (Fetch Lead Data)

Function Node (Score Leads)

Google Sheets Node (Update Scores)

Error Trigger

Slack Node (Notify Team)

HTTP Request Node (Log to Central Database)

Function Node (Quality Control)

Email Node (Notify Top Leads)

Notion Node (Update Lead Tracking Board)

Scores leads based on engagement metrics and updates their status in the CRM. Improves prioritization of sales efforts and ensures timely follow-up with high-scoring leads.

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Proposal Automation

HTTP Request Trigger

Google Docs Node (Fetch Proposal Template)

Function Node (Personalize Proposal)

Email Node (Send Proposal)

Slack Node (Notify Team)

Error Trigger

Google Drive Node (Save Copy)

Function Node (Quality Control)

HTTP Request Node (Log to CRM)

Notion Node (Tracking Updates)

Automates the creation and sending of sales proposals. Speeds up proposal generation, enhances personalization, and ensures proper record-keeping.

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Churn Prediction Automation

Webhook Trigger

Database Node (Fetch User Behavior Data)

Function Node (Analyze Patterns)

Slack Node (Notify Team)

Email Node (Send Report)

Error Trigger

HTTP Request Node (Update Predictive Model)

Function Node (Quality Control)

Google Sheets Node (Log Data)

Notion Node (Update Dashboard)

Analyzes user behavior to predict churn and notifies the sales team for proactive measures. Helps retain customers by addressing potential churn risks in a timely manner.

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Marketing Campaign Result Tracking

Webhook Trigger

Email Node (Fetch Campaign Results)

Function Node (Analyze Data)

Google Sheets Node (Log Results)

Error Trigger

Slack Node (Notify Marketing Team)

HTTP Request Node (Update Dashboard)

Function Node (Quality Control)

Zoom Node (Schedule Review Call)

Notion Node (Document Outcomes)

Automatically tracks marketing campaign performance and schedules review sessions. Enhances visibility of campaign effectiveness and facilitates post-campaign analysis discussions.

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Performance Dashboard Automation

HTTP Request Trigger

API Node (Fetch Metrics)

Function Node (Compile Data)

Airtable Node (Update Dashboard)

Error Trigger

Slack Node (Notify Executives)

Function Node (Quality Control)

Google Sheets Node (Backup Data)

Email Node (Send Summary Report)

Notion Node (Update Internal Wiki)

Compiles key performance metrics into a dashboard for quick insights. Provides real-time visibility of performance metrics and supports decision-making processes.

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